When people ask me what I’m doing, I usually respond: I’m a Kassel Webdesigner. I can safely say that every person I say this has very different thoughts about what my work consists of. For those who do not know, I would like to clarify a few things, because there are very many misconceptions. What does a web designer do?

A website must be aesthetically appealing to have the smallest chance of competing with all existing websites out there. However, this does not mean that a website will imitate art, because a web designer must take into account that a website is something to use.

Therefore, a web designer should make a website useful, functional and user-friendly. These three factors are the most important in the design of a web site .

Provide advice and guidance

Different projects look different and a website’s design should be done with regard to the target group and purpose. Therefore, it is important that a web designer finds out what the customer wants with the page and why. It is also important to know who the website should turn to, in order to analyze who is the target audience and thus the user.

The web designer gives advice and guidance until the customer says: OK – Run! Each work process differs, but the best result is achieved in this way.

Here are some of the key features to look for in a Kassel Webdesigner:

  1. Communication

The communication skills of a web developer can be even more important than the result themselves. It’s important to have effective communication with the developer about various issues related to your site. This will make it easier to exchange info with the developer about what you like about the work in progress and what should be changed. If the developer has good communication skills it can help to off-set other issues that might normally be considered weaknesses.

  1. Updates

It’s important for a web developer to have the know-how and experience to tweak your website after launch. It’s a bad sign when you’re 100% happy with your site at launch. A good web developer will have the ability to provide updates to keep improving your site. This is critical to make sure you’re constantly in the process of improving the form and function of the site. The process of web design is on-going so it’s critical to pick the right developer to make the necessary changes in the future.

  1. Outsourcing

It’s a good option until you’re ready to do long-term web maintenance. In fact, in many situations it can be much more cost-effective to outsource your web design/development instead of doing it in-house. The key is to do your homework then make the best decision. It’s certainly worth the time and effort in order to get the best results.

  1. Offerings

Make sure your company isn’t focusing too much on the website that you forget about the products/services you’re offering. In some cases there’s nothing wrong with the website but the issue is with your company’s products/services. Make sure to do some research to figure out which one is the problem if you’re having issues with low traffic or sales. The problem could be what you’re selling instead where you’re selling it.

  1. Feedback

It’s important to check out a developer’s portfolio. However, it’s quite possible their past work was exaggerated. So it’s important to contact past customers whenever possible. This will help to give you a better picture of the actual work the developer did. For example, you can learn details about the pros and cons they provide.

  1. Elements

Make sure to focus on features that are competitive elements. You don’t have to reinvent the wheel for non-competitive elements. If they were critical they wouldn’t be non-competitive. Make sure to focus on the essential elements since they’re the ones that can help set your company apart from the competition. You should certainly focus on the overall quality of the site. However, it’s just as important to know what to focus on.

  1. Code

More specifically it’s important the developer understand your company owns any code the developer writes. This is an important intellectual property (IP) issue since it could affect issues like the security of your company’s data.

  1. Personalization/Customization

Make sure the developer isn’t just interested in offering you everything but the kitchen sink for your site. Which features does your site need? This is a better approach to take then adding every single website feature the developer can offer. It’s also important for the website to be customized for issues like your target market.